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Image by Ren Ran

Across my ten years as a content marketer, I've driven some awesome campaigns that truly amped up brand awareness, engagement, and conversions. Take a peek at a few of my favorites—they speak volumes about my love for creating impactful content. Can't wait to share these wins with you!

Successful 

Campaigns

SAAS B2B App Launch

HRMedia, HR Firm

Mid-Level Project Lead

Cross-Functional, 150 Hours

Target: Develop compelling copy for HR Media's SaaS app, aiming to enroll 25 corporate clients in alpha and beta app testing while establishing a robust brand voice and positioning. Create the foundational copy basics that will serve as the brand's voice across all communication channels.

Strategy:

  • Collaborated across functions for brand research, writing, and presentation.

  • Oversaw teams to establish brand positioning and voice.

  • Curated copy for LinkedIn, landing pages, email marketing, and social media.

Results:

  • Produced a 5,000-word B2B copywriting manuscript as the identity of the brand.

  • Garnered 25 corporate clients for app testing.

  • Established a strong and cohesive brand voice and positioning that was used across mediums.

Affiliate Program Launch 

Seed-Stage EdTech Wellness 

E-Course

Senior Campaign Lead 

Team of 4 – 250 Hours

Target: Conduct a comprehensive historical data analysis of lifecycle customer engagement. Leverage warm market leads to drive conversion rate by inbounding 25 individuals into the affiliate program and converting 6 out of 10 qualified leads from their contact lists.

Strategy:

  • Analyzed social media metrics to identify warm market leads.

  • Created personalized videos and graphics to enhance engagement.

  • Conducted calls, and surveys, and converted qualified leads into the affiliate program.

Results:

  • Onboarded 25 individuals into the affiliate program.

  • Achieved a 60% conversion rate from qualified leads.

Employer Re-Brand

YOLA 2 campuses, 12,000 students, and 150 teachers

Senior Campaign Lead 

Cross-functional, 200 Hours

Target: Strengthen the employer brand for YOLA by implementing a revitalized content strategy across channels and achieve a 15% increase in employee satisfaction.

Strategy:

  • Gather and assess data to gauge employer brand strength.

  • Create and oversee email newsletters, conduct staff satisfaction surveys, and promote on-site focus groups.

  • Create a content package with copywriting and newsletter templates for HR  social media and in-house distribution.

Results:

  • Achieved a 15% increase in employee satisfaction.
    Enhanced employee packages and updated job descriptions.
    Implemented a revitalized strategy across channels.

Global Wellness Webinar Campaign

Insideology 2020 - 3-Day Online Global Wellness Conference

Senior Campaign Lead 

Team of 3, 16 Providers, 150 Hours

Target: Utilize a dual-focused approach—B2B and B2C—to secure 15-20 wellness service providers as workshop leaders and gather 100 qualified participant leads with a 50% conversion goal.

Strategy:

  •  Leveraged content marketing strategy to execute B2B warm-market outreach, enticing wellness service providers.

  • Employed social media content creation to engage the target audience for B2C participation.

  • Employed marketing automation platforms for cross-channel distribution and data analysis, optimizing lead generation and enrollment rates.​

Results:

  • Executed 3 impactful B2C email campaigns and crafted 15 engaging social media assets, achieving a 35% conversion rate from 150 leads.

  • Strategically produced 5 B2B content assets, driving an 80% conversion rate from 20 qualified leads.

  • Successfully maintained email campaigns at 45% open and click rates, while achieving 500+ impressions in social media campaigns.

Program Launch Webinar Conversion Pipeline

Seed Stage Mindset

Coaching Start-Up 

Head of Marketing

Independent, 1000 Hours

Target: Initiate and cultivate a dynamic social media-driven Coaching program pipeline, strategically amassing a minimum of 25 monthly email acquisitions. Drive conversion of 5-10 clients monthly through compelling content, SEO optimization, and seamless email marketing campaign management.

Strategy:

  • Strategically devised and executed a comprehensive content marketing funnel aligned with quarterly/annual KPIs. 

  • Orchestrated inbound and conversion tactics via the website, email, and social media platforms. 

  • Utilized SEO optimization, engaging social media content creation, and data analysis for performance enhancement.​

Results:

  • Achieved a 50.53% conversion rate, transforming 95 qualified leads into 48 clients.
    Attained CSAT and NPS scores exceeding 90%.
    Elevated brand visibility with an extraordinary 269,000% surge in impressions across diverse social media platforms.

Campus Fair Marketing

UCI Study Abroad Center Go Abroad Fair

Entry-Level Marketing Coordinator

120 Hours

Target: Develop and implement a campus marketing segmentation and outreach strategy to increase participation in the Go Abroad Fair.

Strategy:

  • Identify core audience segments and utilize email marketing for broad outreach.

  • Identify cultural organizations through cold and warm B2B marketing.

  • Provide brochures, answer inquiries, and consult with key stakeholders

​​Results:

  • Increased fair participation by 25 organizations.
    Achieved a 45% lead generation rate from email campaigns.

  • Converted 25 organizations out of 150 participants.

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